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Aug 2017 - IDC Perspective - Doc # US42964917

DX Use Cases That Highlight the New Rules of Customer Engagement in Manufacturing

Author: Heather Ashton


This IDC Perspective considers the customer engagement–related digital transformation use cases for manufacturing value chains. "The era of customer centricity is upon us, and manufacturers from all industries are responding to the call for enriched engagement, seamless interactions, and delightful experiences across channels and throughout the life cycle of the customer relationship," says Heather Ashton, research manager, IDC Manufacturing Insights' Service Innovation and Connected Product Strategies. "The use cases highlighted in this document provide a suggested collection of technology investments related to DX for manufacturers tasked with increasing customer engagement."


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