Sep 2017 - Taxonomy - Doc # US43009517
IDC's Worldwide Digital Transformation Use Case Taxonomy Update, 2017: Retail
By: Victoria BrownResearch Manager, Global Supply Chain Execution, Robert EastmanResearch Manager, Greg GirardProgram Director, Worldwide Retail Intelligent Product Merchandising and Marketing Strategies, Leslie HandVice President, IDC Retail Insights
This IDC study describes the most prominent use cases for digital transformation in the retail industry. The use cases detailed in this document are the most prominent use cases, among many, that retailers will use to embrace digital transformation and leverage the 3rd Platform technologies, culture of innovation, and continual transformation that digital transformation represents. The tables in this document illustrate the hierarchical nature of IDC's use case taxonomy, making up, first, the digital mission of that industry and then the strategic priorities that support that mission, the programs that will be initiated to satisfy the priorities, and the DX use cases that we expect to see retailers initiate.
"These use cases will be critical for retailers to integrate into their own technology road map planning as they develop a better understanding of digital transformation. Technology suppliers will use these use cases to better understand the needs of retailers and to better tailor their strategies and product plans to respond to the needs of retailers. While this taxonomy addresses the retail industry, these use cases emanate from our research into retail across 10 retail subsectors: apparel and accessories, automotive dealers, building materials and hardware, catalog and mail-order, drugstores, eating and drinking venues, food and grocery, general merchandise and department stores, home furnishings, and other retailers. Retailers in each of these sectors are trying to digitally transform their businesses to deliver exceptional customer experiences and thrive into the future." — Leslie Hand, vice president of IDC Retail Insights
Executive Information , IDC Retail Insights: Worldwide Retail Experiential Operations Strategies