Sep 2017 - Market Analysis Perspective - Doc # US43014917
Market Analysis Perspective: U.S. SMB Markets, 2017 — Shifting Technology Spending to Drive Performance
This IDC Market Analysis Perspective was given in different forms in 2017, with additional client-specific slides included. It provides a comprehensive review of the U.S. small and medium-sized business (SMB) market with a specific focus on how shifting business attitudes and technology spending priorities will provide new opportunities to technology providers. Small and medium-sized companies continue to refine their approach to technology with a new focus on near-term productivity gains increasingly being influenced by long-term strategic considerations, including growing interest in digital transformation.
This Market Analysis Perspective has five basic sections: Industry and Market Overview (with an examination of market highlights and changing technology purchase patterns), Competitive Landscape (with ownership and acquisition plans associated with different server brands), Buyer Perspective (with details on technology spending priorities), Future View of the Market (including U.S. SMB IT spending forecasts, cloud adoption, and interest in expanding cloud/hosted resources), and Advice for the Technology Provider.