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Sep 2017 - Vendor Profile - Doc # US43071317

Blackbaud SKY: A Cloud Platform for the Greater Good

Author: Gerry Murray
Research Director, Marketing and Sales Technology

Abstract

This IDC Vendor Profile analyzes Blackbaud, a company that offers a broad range of solutions for the social good community. IDC categorizes Blackbaud in the marketing cloud platform segment of the marketing technology market. This Vendor Profile reviews key success factors for Blackbaud's cloud platform offering, including company strategy and products/solutions, and provides essential guidance for technology adopters.

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