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Oct 2017 - IDC Perspective - Doc # US43073217

Marketing and Advertising on Voice-Activated Assistants

Authors: Tim Mcatee, Karsten Weide
Abstract

This IDC Perspective discusses about marketing and advertising on voice-activated assistants.

Voice-activated assistants are essentially creating a new form of media that looks like a cross between radio, search, and audio apps. However, the companies that control these voice-activated environments are not really opening them to advertisers yet. Marketers can still take advantage of these platforms, but it will require a certain amount of creativity and search optimization savvy.

Karsten Weide, program VP, Media and Entertainment, said, "10 years from now, hardly any consumers will use keyboards anymore to interact with computers. The impact on advertising and marketing will be enormous."

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