Sep 2017 - Market Analysis Perspective - Doc # US43096217
Market Analysis Perspective: U.S. Large Format Printing and Digital Signage, 2017
This IDC Market Analysis Perspective presentation highlights the large format printing and digital signage markets in the United States. Over the past year, some exciting products and new technologies in the large format market — on both the CAD/technical and graphics sides — have driven shifts in market share and changes through distribution channels. At the same time, digital signage is growing at a rate of almost 15% per year in North America, and IDC recognizes that digital signage is having a larger impact on the printed signage market because of its adoption in retail and quick service restaurants. Important trends in digital signage will accelerate adoption across a wider set of users, which will complement some printed signage and graphics and replace some.