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Sep 2017 - Market Presentation - Doc # US43099217

IDC Market Glance: Social Media, 3Q17

Author: Wayne Kurtzman
Research Director
On-line Presentation

Abstract

This IDC Market Glance examines the social media market. Social media is rapidly evolving through its teenage years to include more than conversations, audio, and video. Artificial intelligence–powered chatbots are allowing social media and newer messaging solutions to scale and improve customer experience, when used correctly. Social media's effect on the workplace include team collaborative and enterprise social solutions that improve knowledge sharing, collaboration, and cross-silo workflow.

This presentation defines the categories of social media and depicts some of the leading companies in each submarket.

Coverage