This IDC Market Glance examines the social media market. Social media is rapidly evolving through its teenage years to include more than conversations, audio, and video. Artificial intelligence–powered chatbots are allowing social media and newer messaging solutions to scale and improve customer experience, when used correctly. Social media's effect on the workplace include team collaborative and enterprise social solutions that improve knowledge sharing, collaboration, and cross-silo workflow.
This presentation defines the categories of social media and depicts some of the leading companies in each submarket.
Communities and Collaboration , Social and Experiential Solutions
INSTAGRAM, INC., SAP AG, Hootsuite Media Inc., Zimbra, Inc., Crimson Hexagon, Inc., Salesforce.com, Inc., Google Inc., Lithium Corporation., NetBase Solutions, Inc., YAMMER, INC., WeChat, Twitter, Inc., HUBSPOT, INC., ASTUTE SOLUTIONS, Talkwalker, Sprinklr, Inc., Groupon, Inc., PayPal, Inc., SHOPIFY INC., Microsoft Corporation, LivingSocial, Skype Technologies S.A., Zoho Corporation Pvt. Ltd., Meltwater Group, Oracle Corporation, Brandwatch LLC, YouTube Inc, CHATTER INC, WhatsApp, Pandora Media, Inc., Adobe Systems Incorporated, Facebook, Inc., Cision AB, IBM, Weibo Corporation, Socialtext, Inc., Nimble Ltd, JABBER LLC, Viber Media Inc., Nimble Storage, Inc., BAZAARVOICE, INC., LinkedIn Corporation, Spredfast, USTREAM, INC., Jive Software, Sprout Social, Inc., Percolate, Inc, PERISCOPE