This IDC study details how IDC's Customer Insights and Analysis group evaluates the worldwide BDA market opportunity, identifying top-ranking industries and providing market forecasts from IDC's Worldwide Semiannual Big Data and Analytics Spending Guide. We provide worldwide figures for the 2017–2021 BDA opportunity by industry and offer end-user insight into the key uses and drivers.
"There is little question that Big Data has the potential to have a considerable impact on just about every industry. Its promise speaks to the pressure to improve margins and performance while simultaneously enhancing responsiveness and delighting customers and prospects," says Jessica Goepfert, program director, Customer Insights and Analysis. "Despite this compelling value proposition, vendors will need to take a proactive approach to data privacy and security issues, as this will be an ongoing — and likely ever present — challenge."