This IDC Perspective provides IT leaders with a strategy for handling a public relations crisis and lays out 10 best practices for dealing with a crisis. This strategy can be deployed for the most common threats to technology systems, including:
- Cybersecurity attacks and breaches
- Massive or regional outages and the need to inform employees and the public of the impact and next steps
- New industry-specific regulation, requiring quick message deployment to the public
- Massive organizational reorganization, requiring quick message deployment to employees and the public
- Catastrophic loss within the IT system (e.g., fire within the archive system)
"This study briefs readers on best practices for executing a plan that seeks to minimize damages, ameliorate the damaged relationship with those who have been victimized, and use the negative press as an opportunity to demonstrate a company's leadership by deploying a quick and compassionate response to the crisis," says Amy Young, adjunct analyst with IDC's IT Executive Programs (IEP). "Readers will be able to evaluate their current level of public relation preparedness, establish a plan with a prioritized focus, and minimize potential loss associated with a crisis."
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