This IDC study provides IDC's top 10 predictions for manufacturing product and service innovation for 2019 and beyond.

"Engineering and R&D teams also realize that to increase their product's success rate, they must work with an extended internal business and technical team, as well as suppliers and partners, on a digital innovation platform, not simply a PLM system. These teams must also consider demand and customer data at an early stage of product planning and ideation to complement the work they already do, getting input from a select group of customers. Taking this unified, service-oriented, demand-driven approach to innovation will enable them to work faster, deliver quality products more consistently, and more accurately understand customer needs," said Jeff Hojlo, program director, Product Innovation Strategies at IDC.

"Rising expectations from customers are not a new phenomenon. However, manufacturers have a new sense of urgency to react as competition for these customers becomes fiercer. No longer is the manufacturer the only provider for service on equipment. To extend relationships with customers beyond the sale of equipment or a product, manufacturers must innovate the services they offer to customers. To transform the service business, manufacturers will need to leverage technology and innovation accelerators such as machine learning and artificial intelligence to better understand customers, deliver customized service experiences, and predictively resolve issues," said Aly Pinder, program director, Service Innovation and Connected Products.



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