This IDC study discusses worldwide consumer technology 2018 predictions.
"Consumer digital transformation (DX) continues to drive new devices, services, technologies, and experiences," says Greg Ireland, research director with IDC's Consumer Digital Transformation research team. "As legacy business and service models erode in the face of emerging technologies, particularly in the home IoT sector, digital-native and nondigital-native businesses will compete for a greater share of the consumer market. Decision makers at consumer companies must embrace change and not be held hostage to either legacy business and service models or the challenges of meeting consumer demand in nascent, unproven markets."
Advertising Software , Asia/Pacific Digital Transformation Strategies , Augmented and Virtual Reality , Canadian Mobile Consumer and Connected Life , Consumer Digital Transformation , ConsumerScape 360 , Internet of Things: Consumer , Multiscreen Video , Software-Enabled Service Strategies: B2C , Wearables , Worldwide Digital Advertising Market Model