This IDC study presents our worldwide social media team of analysts' view of key drivers and outcomes relating to the evolution of social media.
"Social media is the new telephone," according to Wayne Kurtzman, IDC's research director of Social and Experiential Solutions. "We are at the intersection of customer experience and social experience. Several rapidly accelerating technologies will create a new layer of opportunity and complexity that will require companies to be social, not just do social."
Asia/Pacific Digital Transformation Strategies , European Collaboration and Customer Experience , Japan Applications and Solutions (Japanese Version with Key English Language Reports) , Japan Enterprise Applications and Solutions , Social and Experiential Solutions , Social, Communities, and Collaboration , Software-Enabled Service Strategies: B2C
Augmented and virtual reality, Cognitive/artificial intelligence, Collaborative applications, Customer relationship management applications, Enterprise social software, Human capital management, Marketing automation, Social networking, Technology buyer, eCommerce