This IDC study presents our worldwide social media team of analysts' view of key drivers and outcomes relating to the evolution of social media.
"Social media is the new telephone," according to Wayne Kurtzman, IDC's research director of Social and Experiential Solutions. "We are at the intersection of customer experience and social experience. Several rapidly accelerating technologies will create a new layer of opportunity and complexity that will require companies to be social, not just do social."
Asia/Pacific Digital Transformation Strategies , European Collaboration and Customer Experience , Japan Enterprise Applications and Solutions , Mobile Consumer Application Platforms , Social and Experiential Solutions
Augmented and Virtual reality, Collaborative applications, Customer relationship management applications, Enterprise social software, Human capital management, Marketing automation, Social networking, Technology buyer, Value added content, eCommerce