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Oct 2017 - IDC FutureScape - Doc # US43157017

IDC FutureScape: Worldwide Social and Experiential Solutions 2018 Predictions

By: Wayne KurtzmanResearch Director, John JacksonResearch Vice President, Mobile & Connected Platforms, Jan van Vonno, Lawrence CheokSenior Research Manager, Takashi ManabeGroup Director, Software & Security / IT Spending, IDC Japan

Abstract

This IDC study presents our worldwide social media team of analysts' view of key drivers and outcomes relating to the evolution of social media.

"Social media is the new telephone," according to Wayne Kurtzman, IDC's research director of Social and Experiential Solutions. "We are at the intersection of customer experience and social experience. Several rapidly accelerating technologies will create a new layer of opportunity and complexity that will require companies to be social, not just do social."


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