This IDC Market Perspective highlights key insights shared at the December 2017 IDC Strategic Alliances Leadership Council. The council focused on the identification of effective and creative solutions to ongoing critical alliance business challenges to maximize opportunities and financial results.
"The digital era is transforming markets and business models. Companies need to stay abreast of pending market shifts and changing customer requirements as well as recognize the value that strategic alliances can provide in gaining and maintaining a competitive advantage." — Christopher Webber, research director, IDC Strategic Alliances