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Nov 2017 - IDC Survey Spotlight - Doc # US43259817

ConsumerScape 360: Social Network Usage

Abstract

This IDC Survey Spotlight looks consumers who used social networks (Facebook, Instagram, LinkedIn, Twitter, Snapchat, Pinterest, WhatsApp, and Kik Messenger) in the past 30 days by age and also how frequently they use these social networking sites.

This IDC Survey Spotlight is based on IDC's 2017 ConsumerScape 360 Survey, carried out in March 2017 among 3,500 U.S. digital consumers.

Coverage