TECH BUYER Dec 2017 - Web Conference Proceeding: Tech Buyer - Doc # US43269317
IDC FutureScape: Worldwide Chief Marketing Officer (CMO) 2018 Predictions
This IDC Web Conference presents a discussion by IDC's Gerry Murray on the key predictions that will impact the purchase decisions of chief marketing officers over the next one to three years. Senior IT leaders and line-of-business executives will get to take away guidance for managing the implications these predictions harbor for their IT investment priorities and implementation strategies.
To learn more about IDC FutureScape 2018, go to www.idc.com/events/futurescapes.