By using this site, you agree to the IDC Privacy Policy

Dec 2017 - Web Conference: Tech Buyer - Doc # US43269317

IDC FutureScape: Worldwide Chief Marketing Officer (CMO) 2018 Predictions

FREE DOWNLOAD

To access this document for free please log in or register.

Author: Gerry Murray
Research Director, Marketing and Sales Technology

Abstract

This IDC Web Conference presents a discussion by IDC's Gerry Murray on the key predictions that will impact the purchase decisions of chief marketing officers over the next one to three years. Senior IT leaders and line-of-business executives will get to take away guidance for managing the implications these predictions harbor for their IT investment priorities and implementation strategies.

To learn more about IDC FutureScape 2018, go to www.idc.com/events/futurescapes.

Coverage

Referencing Documents

Related Links