TECH BUYER Jan 2019 - IDC MarketScape - Doc # US43380018

IDC MarketScape: Worldwide Retail Commerce Platform Providers 2018 Vendor Assessment

By: Ivano Ortis, Andrea Sangalli, Giulio RaffaeleSenior Research Analyst, Ornella UrsoResearch Analyst

Abstract

This IDC MarketScape assesses the capabilities and strategies of several key enterprise software vendors in serving the specific needs of retail companies worldwide across industry segments (food and non-food retail). Vendors are evaluated according to their successes in designing, developing, installing, configuring, and maintaining the evolution of a retail commerce platform. The target platform that is taken as a reference includes the core capabilities that enable customer experience differentiation and seamless omni-channel commerce, along with the required operational efficiencies for profitability and business model agility.

"The retail commerce platform is the most important technology investment decision for retailers globally to enable innovation at scale and deliver commerce everywhere businesses models. According to the IDC Retail Innovation Survey, 48% of midsize and large retailers in the U.S. and Europe are investing in retail commerce platforms by 2019, and 50% will follow in 2020," said Ivano Ortis, Vice President of Research, IDC Retail Insights. "The retail commerce platform is built on customer experience services, commerce, content, fulfillment, and integration services underpinned by an artificial intelligence foundation. Our analysis and buyer perception indicate that retail commerce platform vendors are making significant advancements by delivering their retail road maps and innovation strategies."


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