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Dec 2017 - IDC Survey Spotlight - Doc # US43384417

ConsumerScape 360: Consumer Assessment of Personalization by Age

By: John JacksonResearch Vice President, Mobile & Connected Platforms, Archana RamachandraResearch Manager, ConsumerScape 360° and Consumer Primary Research


This IDC Survey Spotlight looks at consumers sentiment toward personalization of ads, emails, apps, purchase recommendations, and so forth and collection of personal data by age.

This Survey Spotlight is based on IDC's ConsumerScape 360, Emerging Tech Survey.


Subscriptions Covered

ConsumerScape 360

Regions Covered


Topics Covered

Marketing operations, Mobile consumer

  • 2 slides

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