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Dec 2017 - IDC Survey Spotlight - Doc # US43384417

ConsumerScape 360: Consumer Assessment of Personalization by Age

Abstract

This IDC Survey Spotlight looks at consumers sentiment toward personalization of ads, emails, apps, purchase recommendations, and so forth and collection of personal data by age.

This Survey Spotlight is based on IDC's ConsumerScape 360, Emerging Tech Survey.

Coverage

Subscriptions Covered

ConsumerScape 360

Regions Covered

Worldwide

Topics Covered

Marketing operations, Mobile consumer