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Dec 2017 - IDC Survey Spotlight - Doc # US43387717

Snapchat — Voice of the User

Author: John Jackson
Research Vice President, Mobile & Connected Platforms

Abstract

This IDC Survey Spotlight analyzes Snapchat users' opinions on possible changes to Snapchat.

This IDC Survey Spotlight is based on an online survey of self-reported Snapchat monthly and daily active users in the United States (n = 300) and United Kingdom (n = 297) in November 2017.

Coverage

Subscriptions Covered

ConsumerScape 360 , Software-Enabled Service Strategies: B2C

Companies Covered

Snap Inc.

Regions Covered

Worldwide

Topics Covered

Consumer applications, Mobile consumer, VoIP