This IDC Perspective discusses Amazon Web Services' (AWS) re:Invent 2017 event. This cloud computing event attracted 43,000 attendees, up significantly from last year, and sent attendees home with much to talk about. AWS delivered over 80 announcements of new products or product enhancements, which was a dramatic increase over the 2016 event, focused on AI, IoT/edge, data tools, container management, and serverless computing.
"Retailers are feeling the urgency to embrace the digital transformation, in search of efficiency and agility in their application portfolio and IT infrastructure. If and when retailers move their applications to the cloud, the competitive landscape offers several choices. As the AWS re:Invent event showed, AWS is strengthening its services and capabilities. While some retailers will do a deeper assessment of the relative business and competitive risk of jumping on the AWS bandwagon, AWS is showing that there is technology reward for retailers whose go-to-market strategies are not risk from Amazon." — Robert Eastman, research manager, Retail Omni-Channel IT Strategies