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Jan 2018 - IDC Survey Spotlight - Doc # US43531118

ConsumerScape 360: Consumer Sentiment Toward Personalization YOY

By: John JacksonResearch Vice President, Mobile & Connected Platforms, Archana RamachandraResearch Manager, ConsumerScape 360° and Consumer Primary Research

On-line Presentation


This IDC Survey Spotlight analyzes consumer sentiment on the following statements:

  • Online ads can be useful when they are tailored to my personal taste.
  • Some emails, websites, and apps are too personalized, I find them creepy.
  • Companies collect too much personal data about me online.
  • I like how some websites and apps are sometimes personalized to fit me.

This IDC Survey Spotlight is based on IDC's ConsumerScape 360: Emerging Technology and Video Survey.


  • 2 slides

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