Jan 2018 - IDC Survey Spotlight - Doc # US43531118
ConsumerScape 360: Consumer Sentiment Toward Personalization YOY
This IDC Survey Spotlight analyzes consumer sentiment on the following statements:
- Online ads can be useful when they are tailored to my personal taste.
- Some emails, websites, and apps are too personalized, I find them creepy.
- Companies collect too much personal data about me online.
- I like how some websites and apps are sometimes personalized to fit me.
This IDC Survey Spotlight is based on IDC's ConsumerScape 360: Emerging Technology and Video Survey.