This IDC study identifies and quantifies the small and medium-sized business managed WiFi services market opportunity in the United States, including an assessment of the drivers and inhibitors influencing the deployment, marketing, and pricing of these services and the adoption of managed WiFi services by the SMB segment. This study also presents forecast projections for the revenue opportunity for SMB managed WiFi services.
"Managed WiFi services offer additional revenue opportunities for telecom operators in the small and medium-sized business segments. MSOs and telcos have an opportunity to provide WiFi services as an additional element in the SMB bundle, helping their customers deliver a better experience to shoppers, hotel guests, and attendees at large-scale events. Customers are expressing a preference for locations with guest WiFi, and those locations that offer a robust experience will benefit from the investment in the service." — Jason Blackwell, research director, SMB Telecom and Broadband Services