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Feb 2018 - IDC Survey Spotlight - Doc # US43543818

Which Features Should MADP Vendors Emphasize to IT and Business Decision Makers

Author: Denise Lund
Research Director

Abstract

This IDC Survey Spotlight highlights the mobile app development platform (MADP) features that matter the most to IT decision makers versus business decision makers. This document contains data from IDC's 2017 U.S. Enterprise Mobile Apps and App Development Platform Decision Maker Survey, which was conducted in September 2017 of 256 U.S. enterprise mobility decision makers in organizations that have deployed packaged or custom mobile apps. This IDC Survey Spotlight reveals that while there are core MADP features of great importance to both buyer groups in an organization, there are differences that should drive how MADP vendors position their platform to each buyer group.

Coverage