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Feb 2018 - Market Perspective - Doc # US43544318

Managed WiFi Market Update

Author: Jason Blackwell
Research Director, Consumer Multiplay and SMB Services

Abstract

This IDC Market Perspective provides a view of the various telco, cable, and dedicated managed WiFi vendors in the U.S. market. Focus is given to the services targeting the small and medium-sized business markets along with strengths and weaknesses of each vendor. Also included are recommendations for service providers as they develop strategies for addressing managed WiFi services.

"Managed WiFi services offer additional revenue opportunities for telecom operators in the small and medium-sized business segments. MSOs and telcos have an opportunity to provide WiFi services as an additional element in the SMB bundle helping their customers deliver a better experience to shoppers, hotel guests, and attendees at large-scale events. Customers are expressing a preference for locations with guest WiFi, and those locations that offer a robust experience will benefit from the investment in the service," says Jason Blackwell, research director, SMB Telecom and Broadband Services.

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