Feb 2018 - Market Note - Doc # US43547518
AFA Vendor Kaminario Looks to the Future as It Makes a Bold Move to a Software-Only Consumption Model
This IDC Market Note takes a closer look at Kaminario's recent move to a software-only distribution model for its K2 all-flash array enterprise storage platform. The enterprise storage industry is moving slowly toward more software-defined offerings, and this Market Note takes a look at recent relevant market developments, examining the impact on the vendor itself (Kaminario) as well as its customers and channel partners.
"This bold move to a software-only model increases Kaminario's appeal to a broader set of customers than before without giving up any of the advantages of the appliance-based consumption model," said Eric Burgener, research director of Storage at IDC. "Kaminario worked with channel partners to craft a go-to-market strategy that ensures that customers that still want storage appliances will have the same customer experience as before, but the addition of the software-only model provides additional flexibility that offers more choice and better economics for certain other types of customers, in particular cloud service providers."