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Feb 2018 - Market Note - Doc # US43581318

Qualcomm's Battle for the Soul of the Company — Competitive Environment, Innovation, and Resolve

Authors: Phil Solis, Mario Morales

Abstract

This IDC Market Note briefs about Qualcomm's battle for the soul of the company and the company's competitive environment, innovation, and resolve. Qualcomm is fighting for its very soul. It has issued a stream of positive and substantial news to counter negative news around regulatory fines, its fight with Apple, and Broadcom's hostile takeover bid. Qualcomm has shifted from a tactical response to more meaningful strategic response that should keep investors and customers looking ahead for the company.

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