TECH BUYER Mar 2018 - IDC PlanScape - Doc # US43584018
IDC PlanScape: Agency Services for the Digital-Native Enterprise
By: Michael Versace
This IDC study provides details about the importance of agency services to the digital-native enterprise.
According to Michael Versace, research director, Digital Strategy and Agency Services, "Where traditional systems integrators were the assemblers of technical strategies focused on speeds and feeds over the past 20 years, in 2018 and beyond, larger customer-facing brands will rely on their agency strategies and service capabilities to build and curate the new intangible assets for maximizing experience, brand interaction, advocacy, and loyalty in ways that are frictionless and transparent to customers."
Analytic applications, Application development services, Business consulting services, Cognitive/artificial intelligence, Customer relationship management applications, IT consulting services, IT education and training, IT maintenance and support, Marketing operations, Online advertising, Systems integration services, Technology buyer