TECH BUYER Mar 2018 - IDC PlanScape - Doc # US43584018

IDC PlanScape: Agency Services for the Digital-Native Enterprise

By: Michael Versace

Abstract

This IDC study provides details about the importance of agency services to the digital-native enterprise.

According to Michael Versace, research director, Digital Strategy and Agency Services, "Where traditional systems integrators were the assemblers of technical strategies focused on speeds and feeds over the past 20 years, in 2018 and beyond, larger customer-facing brands will rely on their agency strategies and service capabilities to build and curate the new intangible assets for maximizing experience, brand interaction, advocacy, and loyalty in ways that are frictionless and transparent to customers."


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