This IDC Market Perspective examines the potential disruption of inkjet technology in the office printing market. While conventional laser technology has dominated the office printing landscape, IDC sees a significant opportunity for inkjet to capture unit placement and share in this print environment with a compelling value proposition. Inkjet has already gained substantial penetration by disrupting other print markets, and the office print market offers a huge installed base and supplies annuity to make it an appealing target.
"The office printing market is ripe for disruption," says Robert Palmer, research vice president with IDC's Imaging, Printing, and Document Solutions group. "Inkjet technology has the potential to change the paradigm for business printing with improved price/performance metrics while ushering in entirely new and innovative ways for businesses to acquire print services."