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Mar 2018 - Market Perspective - Doc # US43596818

2018 Channels and Alliances Predictions

Authors: Margaret Adam, Hannah Breeze, Paul Edwards, Pam Miller, Chris Morris, Brendan Rouse, Christopher Webber, Steve White


This IDC Market Perspective provides IDC's top predictions for the market and technology forces that will shape IT channels and alliances in 2018 and beyond. Customer demand for digital transformation and business outcomes supported is shaking up the partnering ecosystem. IT is delivering real business value and business is delivering IT! These new realties are moving vendors, partners, customers, and distributors — all agents within the ecosystems — out of their swim lanes and leading to new types of partnerships.

"The broader industry and technology transformation is impacting the previously more linear supply chain model, and the partner ecosystem is evolving to a much more fluid and interconnected world. Vendors need to evolve their thinking and programs to address the work partners do rather than just their partner type." — Steve White, program vice president, Channels and Alliances at IDC


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