TECH SUPPLIER Oct 2019 - Market Analysis Perspective - Doc # US43649919

Market Analysis Perspective: Worldwide Small and Medium-Sized Business, 2019

By: Shari LavaResearch Director, SMB

On-line Presentation


This IDC Market Analysis Perspective was given in different forms in 2019, with additional client-specific slides included. It provides an overview of the worldwide view of small and medium-sized business (SMB) markets in Brazil, Germany, United Kingdom, China, India, and Japan. It also provides a specific focus on how the pressures of digital transformation are shifting business attitudes and technology spending priorities in the global market, which will provide new opportunities to technology suppliers and partners. Digital-native SMBs are part of the changing market dynamics that are putting pressure on legacy business model. Small and medium-sized businesses are beginning to digitalize in increasing numbers across all size segments.

This Market Analysis Perspective has five sections: Industry and Market Overview (with an examination of market highlights and digital transformation impacts on revenue), Competitive Landscape (with details on how IT budget allocations are shifting between on-premise and cloud deployment models), Buyer Perspective (with details on different business goals and technology spending priorities by regional market), Future View of the Market (including U.S. SMB IT spending forecasts and cloud adoption attitudes by regional market), and Advice for the Technology Provider.


  • 26 slides

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