TECH BUYER Feb 2019 - IDC TechScape - Doc # US43665219

IDC TechScape: Worldwide Experiential Retail Store Operations, 2019

By: Leslie HandGroup Vice President, IDC Retail and Financial Insights


This IDC study uses the IDC TechScape model to provide a systematic assessment of technologies related to the use of technologies that are being applied in retail to create an experience that feels bespoke to each customer. The IDC TechScape model is designed specifically to capture progress in the adoption of emerging disruptive technologies, mainstream technology buyer alignment with current industry best practices, and support technologies that promise to deliver operational advantages to organizations that choose to adopt them.

"Retailers are modernizing IT to improve convenience, connection, and context in all interactions, and in aggregate, IDC calls this experiential retail," said Leslie Hand, vice president, IDC Retail Insights. "What gets delivered from the customer's perspective is nothing short of a bespoke experience — one where the customer is truly the center of engagement. The challenge for retailers is wading through the hype and the numerous opportunities before them to craft and deploy a well-planned set of technologies that continually serves their customer best."



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