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TECH BUYER Jun 2019 - IDC MarketScape - Doc # US43700818

IDC MarketScape: Worldwide Digital Strategy Consulting Services 2019 Vendor Assessment

By: Douglas HaywardResearch Director, Worldwide Digital Strategy and Agency Services

Abstract

This IDC study uses the IDC MarketScape methodology to provide an assessment of 11 major providers of digital strategy consulting services worldwide. It bases this evaluation on a comprehensive framework and a set of parameters that assesses providers relative to one another and measures vendors according to those factors expected to be most conducive to success in a given market during both the short term and the long term.

"Worldwide, digital strategy consulting demand continues to mature, with enterprises moving on from their initial focus on creating the capabilities for experimentation to happen to building the enterprisewide structures and the culture to allow innovation to happen at scale — continuously and right across the organization," said Douglas Hayward, research director for Digital Strategy Consulting and Agency Services.

"Clients are generally satisfied with the digital strategy consulting services that they buy, but there are some areas where vendors should up their game. These include the transfer of vendor knowledge and skills to the client's employees, supporting capabilities in technology usage/implementation, and the delivery of value-creating innovation — as opposed to innovation for its own sake."


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