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Apr 2018 - IDC Survey Spotlight - Doc # US43705318

How Do Organizations Want to Pay for Cognitive/AI Applications?

By: David SchubmehlResearch Director, Cognitive/Artificial Intelligence Systems


This IDC Survey Spotlight provides analysis of the results of IDC's Cognitive/AI Adoption Survey of 301 respondents from companies of various sizes that included business and IT users. This IDC Survey Spotlight focuses on the types of payment and pricing strategies that organizations are willing to consider when purchasing a cognitive/AI application.

"This IDC Survey Spotlight highlights how organizations feel about various pricing and payment strategies for cognitive/AI applications," said David Schubmehl, research director, Cognitive/AI Systems. "Vendors of cognitive/AI applications should recognize that while organizations will adopt traditional pricing strategies, they are also open to evaluating pricing/payment strategies based on shared value or other considerations."


  • 2 slides

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