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This IDC Survey provides analysis of how organizations use and manage data in the hybrid/multicloud setup in the digital transformation (DX) era as well as the associated challenges and needs, the importance of data to the business, and the different roles and responsibilities associated within DX initiatives.

"Digital business objectives are balanced between tactical and strategic objectives and range from improvement in operational efficiencies and customer satisfaction to increasing existing product revenue to improving profit margins to launching new digital revenue streams. Data underpins digital transformation and is increasingly more diverse, dynamic, and distributed. Hybrid and multicloud deployments are the new norm," said Ritu Jyoti, research director for IDC's Enterprise Storage, Server and Infrastructure software team at IDC. "To help organizations address the data-related challenges in hybrid cloud environments, gain a competitive edge, and thrive in the DX era, technology vendors need to accelerate development and delivery of data services for hybrid cloud."


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