This IDC Market Glance explores the conversational markets of social media and collaboration. It examines the social media market and how the collaboration market has started to intersect in social business. Social media is rapidly evolving through its teenage years to include more than conversations, audio, and video. Artificial intelligence–powered chatbots are allowing social media and newer messaging solutions to scale and improve customer experience, when used correctly. Social media's effect on the workplace includes team collaborative and enterprise social solutions that improve knowledge sharing, collaboration, and cross-silo workflow.
Instagram Inc., Viber Media Inc., Hootsuite Media Inc., Zimbra, Inc., Nuance Communications, Inc., Google Inc., Elastic Path Software Inc., Talkwalker Inc., Dynamic Signal Inc., IZEA. Inc., Apifia Inc., Unity Technologies, Inc., NetBase Solutions, Inc., Conversocial, Inc., HubSpot Inc., Beijing Weimeng Chuangke Network Technology Co., Ltd., Trustpilot, Inc., Pixlee Inc., Atlassian Pty Ltd., Traackr, Inc., Shopify Inc., Microsoft Corporation, Synthesio, Inc., Sprinklr Inc., Upfluence Inc., PostBeyond Inc., Twitch Interactive Inc., Nimble, Inc., Artificial Solutions, Chatter, Inc., Msg.ai, GaggleAMP Inc., WhatsApp Inc., PEG, LLC, Facebook, Inc., TrackMaven, Inc., Tencent Holdings Limited, Inbenta Technologies Inc., Cision Ltd., Qualtrics, LLC, Cisco Systems, Inc., Socialsign.in, Inc., Quip LLC, HYPR Corp., Bazaarvoice, Inc., LinkedIn Corporation, Ustream, Inc., SocialChorus, Inc., Brightcove, Inc., Vimeo Inc., Telegram Messenger LLP, SAP SE, Asana, Inc., Crimson Hexagon, Inc., Salesforce.com, Inc., Spredfast Inc., Slack Technologies, Inc., Livefyre, Inc., Wrike Inc., Amazon.com Inc., Twitter, Inc., Unmetric Inc., Snap Inc., Lithium Technologies LLC, Discord Inc, PayPal, Inc., Zoho Corporation Pvt. Ltd., Meltwater Group, YouTube Inc., Zendesk Inc., Gravit, Inc., Adobe Systems Inc., Pinterest, Inc., Periscope., Inc., NUVI LLC, Symphony Limited, TikTok Pte. Ltd., LINE Corporation, Wowza Media Systems, Inc., Square, Inc., Ecwid, Inc., Mention Solutions SAS, Jive Software, Sprout Social, Inc., Pandorabots Inc.