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TECH SUPPLIER Sep 2018 - Market Analysis Perspective - Doc # US43801019

Market Analysis Perspective: Worldwide Communities and Collaboration, 2018

By: Wayne KurtzmanResearch Director, Social and Collaboration

On-line Presentation

Abstract

This IDC Market Analysis Perspective discusses the connected world that is changing our definition of communities. The consumerization and ease of technology is changing how we communicate and collaborate. Essentially, everyone has become a connected knowledge worker and now expects, both at home and work, seamless communications and ecommerce-like experiences that help them do more quality work in less time.

They expect important information to find them, purchases to happen in one click, and to work where online collaboration scales their talent, and messaging is preferred over email. This is the new norm.

It is now incumbent on companies, both B2B and B2C businesses, to deliver that experience to employees, partners, and customers to improve customer and employee acquisition, retention, loyalty, and an ease of work that results in greater efficiencies that were previously unavailable.

This research explores the market trends and the vendors helping companies to meet this growing need.


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