This IDC study characterizes the mobile game and handheld console game marketplace through 2023. The forecast includes four major regions: North America, Western Europe, Asia/Pacific, and the rest of the world (ROW). Smartphone and tablet installed bases, OSs and storefront dynamics, gamer ARPU, download totals, and a breakout of direct game spending and in-game ad revenue are included and examined in detail. Several market drivers and threats to future growth are also assessed.
"While hardcore-leaning mobile games like Monster Strike, Arena of Valor, and Fortnite Battle Royale generated a lot of buzz and racked up hundreds of millions of dollars in direct gamer spending last year, what was quietly more impressive, and what will likely turn out to have more profound long-term consequences, was the emergence of wildly popular ad-centric games such as Helix Jump, Subway Surfers, and Rise Up." — Lewis Ward, research director, IDC's Gaming and VR/AR services