TECH SUPPLIER Apr 2019 - Market Note - Doc # US43815919

GDC 2019 Postmortem: Stadia, Epic Games Store, Raytracing, and Mobile Ads Left a Mark

By: Lewis WardResearch Director, Gaming and VR/AR


This IDC Market Note describes and assesses three key focal points that were on display at this year's Game Developers Conference: cloud-streamed gaming service investments (led by Google's Stadia unveiling), challenges to the traditional norms of digital PC game distribution (led by Epic Games), and the maturation of in-game mobile ad tech (led by several providers, including Facebook).


Subscriptions Covered

Gaming and eSports

Companies Covered

Stadia Ventures, LLC, Google Inc., Epic Games, Inc.

Regions Covered


Topics Covered

Online advertising, Online gaming


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