TECH BUYER May 2018 - IDC MarketScape - Doc # US43836417

IDC MarketScape: Worldwide Trade Promotion Management 2018 Vendor Assessment

By: Simon EllisProgram Vice President


This IDC Manufacturing Insights report uses the IDC MarketScape model to provide an assessment of a number of providers participating in the worldwide trade planning management market. The IDC MarketScape is an evaluation based on a comprehensive framework and a set of parameters that assesses providers relative to one another and to those factors expected to be most conducive to success in a given market during both the short term and the long term.

"Trade promotion management remains a priority for those customer-facing manufacturers that invest heavily in product promotions at retail. The ability to manage, assess, and optimize those promotions can easily result in either sizable savings or greater product performance, and those companies that use a market leading tool differentiate themselves from companies that do not. The purpose of this report is to highlight a number of companies that offer outstanding TPM capabilities," says Simon Ellis, global VP for IDC Manufacturing Insights' Supply Chain Strategies Practice.



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