By using this site, you agree to the IDC Privacy Policy

TECH SUPPLIER May 2018 - IDC Survey Spotlight - Doc # US43844518

ConsumerScape 360, 2018: Online Consumer Experience by Amazon Prime Subscribers Versus Nonsubscribers

By: John Jackson, Archana RamachandraResearch Manager, ConsumerScape 360° and Consumer Primary Research

On-line Presentation


This IDC Survey Spotlight looks at consumers' agreement with the following statements related to the online experience by Amazon Prime subscribers and nonsubscribers:

  • Buying online is more convenient.
  • I shop online to find the best price.
  • Selection is better online.
  • Online shopping is easier.
  • Online shopping is more pleasant.
  • Online shopping is faster.
  • I appreciate online recommendations of products.
  • I appreciate being able to read reviews/see ratings before purchase.
  • I appreciate automatic suggestions of alternate products that people purchased when I'm looking at an item.
  • Shipping charges make me less likely to buy online.

This IDC Survey Spotlight is based on IDC's 2018 Emerging Technology and Video Survey fielded in December 2017/January 2018.


  • 2 slides

Get More

When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.

Related Links

Do you have questions about this document
or available subscriptions?

Contact Us