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TECH SUPPLIER Jun 2018 - Vendor Profile - Doc # US43905218

Blackbaud Intelligence for Good: Machine Learning for Social Good

By: Gerry MurrayResearch Director, Marketing and Sales Technology

Abstract

This IDC Vendor Profile analyzes Blackbaud, a company that offers a broad range of solutions for the social good community. IDC categorizes Blackbaud in the marketing cloud platform segment of the marketing technology market. This document reviews Blackbaud's machine learning use cases for fund-raisers and provides essential guidance for technology adopters.


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