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TECH SUPPLIER Jul 2018 - Vendor Profile - Doc # US44066718

SAP Marketing Cloud: A Windfall of AI for Marketers

By: Gerry MurrayResearch Director, Marketing and Sales Technology

Abstract

This IDC Vendor Profile assesses SAP Marketing Cloud with respect to the AI-enabled use cases currently in market, its road map, and its platform for enabling partners and customers to leverage its AI platform in its marketing applications.


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