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TECH SUPPLIER Jun 2018 - Pivot Table - Doc # US44071718

ConsumerScape 360 — Mobile Operator's Net Promoter Score Pivot Table

By: John Jackson, Archana RamachandraResearch Manager, ConsumerScape 360° and Consumer Primary Research

Abstract

This IDC Pivot Table presents a user-friendly dashboard where you can compare mobile operators' net promoter score (NPS). Net promoter score is a widely used metric by thousands of brands and companies to measure the willingness of customers to recommend a specific brand. It provides a good indication of growth potential and customer brand loyalty. The results can be filtered by the following criteria:

  • Region — North America, LATAM, Western Europe, CEMA, and APAC
  • Country — United States, Canada, Brazil, Mexico, United Kingdom, France, Germany, Sweden, Australia, New Zealand, India, China, South Korea, Japan, Vietnam, Poland, Turkey, South Africa, and Russia
  • Age of smartphone

This is a unique deliverable for ConsumerScape 360 presenting results in a user-friendly pivot table.

Keywords include smartphone, consumer, net promoter score, NPS, and likelihood to recommend.


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