This IDC TechBrief deals with the use of digital technology to drive patient engagement. Consumers cite that the biggest barriers to care (after cost) are lack of convenience, continuity, and personalization. Digital patient engagement can address those barriers — even the simplest appointment reminders that reduce no-show rates bring an immediate return on investment. Digital patient engagement platforms can be built incrementally to address both administrative and clinical aspects of a patient's relationship with a healthcare organization.
"Consumer dissatisfaction with the healthcare ecosystem is among the drivers of poor health; digital patient engagement has been demonstrated to improve patient satisfaction, improve savings, and improve health with a relatively small investment," says Cynthia Burghard, research director, IDC Health Insights.