This IDC PlanScape demonstrates the importance of executing a unified retail innovation strategy through a retail commerce platform. The study addresses the topic by answering four key questions:
- Why is the presented innovation approach important?
- What are the main elements to consider in such an innovation approach?
- Who are the key stakeholders involved in the related processes?
- How can retailers take advantage of the combination of an innovation strategy with a retail commerce platform?
"Retail executives should invest part of their efforts in demonstrating to the board why retail innovation excellence is critical and how to execute it through a digital platform," said Giulio Raffaele, senior research analyst, IDC Retail Insights. "The most advanced retailers are disrupting legacy retail business models and generating value across the ecosystem through new commerce everywhere business models. Enabling retail innovation excellence requires a retail commerce platform built on a hybrid cloud and microservices."
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