TECH SUPPLIER Jul 2018 - Pivot Table - Doc # US44090118

ConsumerScape 360, 2018: Net Promoter Score Pivot Table

By: John Jackson, Archana RamachandraResearch Manager, ConsumerScape 360° and Consumer Primary Research


This IDC Pivot Table is a user-friendly dashboard where you can compare net promoter score across several device brands. Net promoter score is a widely used metric by thousands of brands and companies to measure the willingness of customers to recommend a specific brand. It provides a good indication of growth potential and customer brand loyalty. In addition, with the help of this user-friendly dashboard you can filter the results by the following:

  • Device type: Desktop tower PC, all-in-one PC, portable PC, slate tablet, detachable tablet, and smartphone
  • Region: North America, LATAM, Western Europe, CEMA, APAC
  • Country: United States, Canada, Brazil, Mexico, United Kingdom, France, Germany, Sweden, Australia, New Zealand, India, China, South Korea, Japan, Vietnam, Poland, Turkey, South Africa, and Russia
  • Demographics: Age, gender, income, HHs with kids, and so forth

This is a unique deliverable for ConsumerScape 360 presenting results in a user-friendly pivot table.

Key words include PC, desktop, notebook, laptop, portable PC, tablet, smartphone, age, gender, income, kids, consumer, net promoter score, NPS, and likelihood to recommend.



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