Jul 2018 - Taxonomy - Doc # US44092118
IDC's Worldwide Digital Transformation Use Case Taxonomy, 2018: Experiential Retail
By: Victoria BrownResearch Manager, Global Supply Chain Execution, Robert EastmanResearch Manager, Greg GirardProgram Director, Worldwide Retail Intelligent Product Merchandising and Marketing Strategies, Leslie HandVice President, IDC Retail Insights, Giulio RaffaeleSenior Research Analyst, Andrea SangalliResearch Director
This IDC study presents the key areas that are being digitally transformed, as retailers adopt new processes and technologies to underpin organizational change. This study defines the strategies, programs, and use cases that will be implemented, highlighting the benefits of moving from current processes to digitally transformed processes, and the technologies that will be required.
Leslie Hand, vice president, IDC Retail Insights, reports, "This research was designed to speed retailers' digital transformation planning and development, and IDC data indicates that there is significant pressure on CIOs to digitally transform. More than 60% of retailers reported that the level of pressure on their CIO was a 4 or 5 on a scale of 1–5 in IDC's Digital Transformation Executive Sentiment Survey. Furthermore, one of their greatest challenges is creating a strategic road map for digital investments" (source: IDC's Digital Transformation Executive Sentiment Survey, May 2018).
Executive Information , IDC Retail Insights: Worldwide Retail Customer Experience and Commerce Strategies , IDC Retail Insights: Worldwide Retail Experiential Operations Strategies , IDC Retail Insights: Worldwide Retail Intelligent Product Merchandising and Marketing Strategies , IDC Retail Insights: Worldwide Retail Technology Strategies , IDC Retail Insights: Worldwide Semiannual Retail Industry IT Spending Guide
Analytic applications, Augmented and virtual reality, Cognitive/artificial intelligence, Content management, Customer relationship management applications, Digital transformation, Enterprise mobility, Order management, Supply chain management applications, eCommerce