Mar 2019 - Taxonomy - Doc # US44123919
IDC's Worldwide Semiannual Connected Consumer Spending Guide Taxonomy, 1H18
By: Jessica GoepfertProgram Vice President, Customer Insights & Analysis, Stacey SoohooResearch Manager, Ritika SrivastavaAssociate Market Analyst, Meng CongSenior Analyst, Measurement and Forecasting, Milan KalalProgram Manager, European Customer Insights & Analysis Group, Kazuko IchikawaGroup Manager, PC, Mobile & Client Solution, IDC Japan, Roberto MembrilaAnalyst, ROC, Latin America, Eman ElshewySenior Research Analyst, Jonathan LeungSenior Market Analyst, Giulia CarosellaResearch Analyst, European Industry Solutions, Customer Insights & Analysis
This IDC study is designed as a companion piece for IDC's Worldwide Semiannual Connected Consumer Spending Guide and provides a detailed description of the taxonomy, definitions, and methodology supporting IDC's Connected Consumer research globally. The approach and structure described provide a framework to better understand connected consumer trends and can help both technology suppliers and organizations in planning activities and strategy definition. IDC's Worldwide Semiannual Connected Consumer Spending Guide taxonomy should be used by readers as a guide to understand the overall structure of the connected consumer market and how IDC organizes its market sizing efforts.
"There's an expectation among today's consumers for a seamless consumer experience. The connected consumer is no longer a passive one; the connected business buyer is in control and it's essential for technology providers to understand this if they want to continue to grow and gain market share in this digital age. IDC's Worldwide Semiannual Connected Consumer Spending Guide presents a comprehensive view of the consumer ecosystem and serves as a framework for how IDC organizes its consumer research and forecasts," said Stacey Soohoo, research manager, IDC's Customer Insights and Analysis group.