TECH BUYER Aug 2019 - IDC Perspective - Doc # US44124419
Verizon Helps the Miami Dolphins Implement a Better Fan Experience at Hard Rock Stadium
This IDC Perspective examines how Hard Rock Stadium and Miami Dolphins' Chairman of the Board and Managing General Partner Stephen Ross and Vice Chairman, President, and CEO Tom Garfinkel are digitally transforming the brand and the fan experience by leveraging the power of the network and customer data with help from Verizon Enterprise Business Solutions. It highlights the collaborative partnership between the two organizations to enable the art of the possible and to bring to a solution to market faster with greater success.
"This case study has applicability beyond other owners of sports stadiums or teams because it shows how data creates a new relationship between CIOs and CMOs," explained Gard Little, vice president, Global Services, Markets and Trends.