This IDC Market Perspective provides a look and taxonomy for the technology verticalization phenomena actively occurring in the technology market. It walks through the stages of verticalization maturity, the outcome of the stages, why the process is occurring from the tech supplier side, guidance on progressing through the stages, and why customers demand it. It can also be used as a benchmark to demonstrate, internally or to customers, advancement and maturity into industry verticals.
According to Zachary Rabel, senior research analyst, IDC's Cloud, SaaS, and Industry Cloud, "Creating industry-specific technologies to capture vertical markets is a growing trend. Beyond the technology offering, capitalizing on the market requires identification of elements within the organization that will help or hinder creation and expansion of industry-targeted solutions. With the Technology Verticalization Maturity Framework, technology vendors can understand their status and drive toward greater vertical opportunities. With industry clouds redefining industry value chains and redistributing buying power, understanding how to align to vertical markets is critical."