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TECH SUPPLIER Aug 2018 - Pivot Table - Doc # US44175418

ConsumerScape 360: Consumer Sentiment About Mobile Carriers

By: John Jackson, Archana RamachandraResearch Manager, ConsumerScape 360° and Consumer Primary Research

Abstract

This IDC Pivot Table provides data related to mobile operators' performance in terms of customer service, service interruptions, value for price, choice of subscription plan offerings, and mobile internet speed. It also includes a user-friendly dashboard where you can compare performance across top mobile operators. In addition, you can filter the results by the following:

  • Region — North America, LATAM, Western Europe, CEMA, and APAC
  • Country — United States, Canada, Brazil, Mexico, United Kingdom, France, Germany, Sweden, Australia, New Zealand, India, China, South Korea, Japan, Vietnam, Poland, Turkey, South Africa, and Russia
  • Demographics — Age, gender, household (HH) income, and HH with kids

Understanding consumer expectations can help you focus your marketing effort to where it will have the greatest impact. This is a unique deliverable for ConsumerScape 360° presenting results in a user-friendly pivot table and dashboard.

Keywords include smartphone, consumer, mobile, operators, carriers, service providers, AT&T, Verizon, T-Mobile, Virgin Mobile, Sprint, Boost Mobile, TracFone, Cricket Wireless, MetroPCS, U.S. Cellular, Vodafone, Orange, and Telstra.


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